Victory! PETA Celebrates Apple’s Leather-Free Future

For Immediate Release:
September 12, 2023

David Perle 202-483-7382

Cupertino, Calif. – Please see the following statement from PETA Executive Vice President Tracy Reiman in response to Apple’s decision to no longer use leather in any of its products:

A vegan cake decorated with cows jumping for joy is on the way from PETA to Apple and its CEO, Tim Cook, in celebration of the announcement that the brand is taking its phone cases and watchbands in an animal- and eco-friendly vegan direction. PETA pushed for this move, which will spare countless cows’ lives and should inspire holdouts, including Apple Watch collaborator Hermès, to follow the company toward a leather-free future.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind