Victory! GUIZIO Bans Angora After PETA Push

For Immediate Release:
March 16, 2026

Contact:
Moira Colley 202-483-7382

After PETA shared with Danielle Guizio’s eponymous fashion label GUIZIO a damning video exposé  revealing workers in the angora wool trade hanging rabbits from the ceiling by their legs and stripping off their hair with sharp blades—leaving some with bloody wounds—the celeb-favorite brand quickly confirmed to PETA that it would no longer sell angora. In thanks for the kind move, PETA is sending the company delicious vegan chocolates.

“Every angora clothing item spells misery for rabbits, who are strung up while frozen in terror and sliced to ribbons for their hair,” says PETA President Tracy Reiman. “PETA is celebrating GUIZIO’s compassionate decision to join the overwhelming majority of brands that refuse to support the cruel angora industry.”

The video footage, obtained by PETA Asia from eight angora wool factory farms in China—where most of the world’s angora is sourced—shows workers pulling rabbits out of cages by their sensitive ears and throwing them into buckets carried to the shearing area. Rabbits were held in cramped, filthy cages, leaving them susceptible to illness, and some were found lying motionless inside cages. Angora rabbits’ natural lifespan is around 12 years, but in the angora industry, they’re typically killed after two to five years, once their wool production declines.

GUIZIO joins more than 500 brands—including Zara, H&M, Gap, Burberry, and Hugo Boss—that have banned angora. PETA is calling on Kangol—which accidentally informed PETA of its plan to “do nothing” about rabbits suffering for its angora hats unless pressure escalates—to follow suit.

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.