Victory for Rabbits! Von Maur Drops Angora Wool Following PETA Push
For Immediate Release:
June 1, 2026
Contact:
Moira Colley 202-483-7382
After learning from PETA that terrified rabbits scream in pain as their hair is ripped out in the angora wool industry, locally headquartered department store chain Von Maur has confirmed that it will no longer sell angora wool. In thanks, PETA sent the family-owned company delicious rabbit-shaped vegan chocolates.
“Every angora sweater or scarf represents the terror and agony of a rabbit who was strung up and left bleeding as their hair was violently sliced off or yanked out,” says PETA President Tracy Reiman. “PETA is celebrating Von Maur’s compassionate decision to join the hundreds of brands that refuse to support the hideously cruel angora wool industry.”
Rabbits are highly social animals who, in nature, live with their families in underground burrows. PETA Asia’s latest undercover investigation into eight angora wool facilities in China—where most of the world’s angora is sourced—revealed workers pulling rabbits out of cages by their sensitive ears and throwing them into buckets carried to the shearing area. Rabbits were held in cramped, filthy cages, leaving them susceptible to illness, and some were found lying motionless inside cages. Angora rabbits’ natural lifespan is around 12 years, but in the angora wool industry, they’re typically killed after two to five years.
Von Maur previously banned fur following discussions with PETA. It joins more than 500 brands—including Burberry, Gap, H&M, Macy’s, and Zara—that have banned angora wool. PETA is calling on Kangol—which accidentally informed PETA of its plan to “do nothing” about rabbits suffering for its angora wool hats unless pressure escalates—to follow suit.
PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that when it comes to the ability to feel pain, hunger, and thirst, a rabbit is a dog is a boy. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
