Victory for Goats! Kravet Says No to Cashmere After PETA Appeal

For Immediate Release:
December 4, 2023

Sara Groves 202-483-7382

Woodbury, N.Y. – After hearing from PETA that goats in the cashmere industry scream in pain and fear as they’re tied down and their hair is torn out, locally based Kravet Inc.—a fifth-generation home furnishings supplier to the interior design industry—confirmed that it has banned cashmere. In thanks, PETA is sending the company a box of delicious goat-shaped vegan chocolates.

“Kravet’s decision will help spare goats the agonizing ordeal of having their hair ripped out over and over again,” says PETA Executive Vice President Tracy Reiman. “PETA urges every other company to follow Kravet’s business-savvy lead and cut ties with cashmere.”

A worker in the cashmere industry hits a goat over the head with a hammer. Credit: PETA Asia

PETA video exposés of cashmere operations in Mongolia revealed that a worker used a knife to cut open kid goats’ scrotums and pulled out their testicles without pain relief. Goats who were deemed no longer profitable were killed. At a slaughterhouse, workers dragged the goats onto the “kill floor,” hit them over the head with a hammer, and slit their throats in full view of other goats. Afterward, some goats continued to move for over four agonizing minutes.

There are many stylish vegan fabrics available, including soy cashmere, recycled polyester, organic and sustainably farmed hemp and bamboo, and modal and Tencel made from sustainably harvested wood.

Kravet joins The North Face, Columbia Sportswear Company, Timberland, Journeys, Victoria’s Secret, and dozens of other companies that have dropped cashmere. PETA is calling on Naadam, Prada, Burberry, and Chanel to follow suit.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind