Velour Bans Mink-Fur Eyelashes After PETA Push

Retailer Takes Action to Prevent Sensitive Minks From Being Caged, Killed, and Skinned

For Immediate Release:
July 15, 2020

Megan Wiltsie 202-483-7382

Toronto – Following a PETA campaign and e-mails from nearly 60,000 concerned shoppers, Toronto-based beauty brand Velour has confirmed that it’s banning mink-fur eyelashes. In thanks, PETA is sending it a box of delicious vegan chocolates.

“When it comes to cruelty, fur eyelashes are no different from a fur coat,” says PETA Executive Vice President Tracy Reiman. “PETA is celebrating Velour’s decision to join Sephora, Tarte, Too Faced, Urban Decay, and the other beauty giants that refuse to sell mink fur.”

As PETA pointed out in its letters to Velour, fur used for false eyelashes comes from farms where stressed minks frantically pace and circle endlessly inside cramped wire cages and many suffer from infections or broken or malformed legs. Some animals even self-mutilate as a result of the intensive confinement, gnawing on their own legs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken. Despite this, Velour marketed its mink eyelashes as “ethically sourced.”

PETA—whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview—is calling on Lilly Lashes to go fur-free.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind