Vegan Polestar 2 Headlines PETA’s 40th Anniversary Auction

100% Electric Vegan Car is Star of the Auction, Hollywood Stars Part of the Rest

For Immediate Release:
November 30, 2020

Moira Colley 202-483-7382

Los Angeles – In honor of its 40th anniversary next month, PETA will host a silent auction and virtual, star-studded event to celebrate its landmark victories for animals—and the top item up for grabs is a fully customizable, 100% electric Polestar 2, complete with the carmaker’s signature vegan WeaveTech upholstery, a sumptuous, durable nonleather material inspired by wetsuits. Bidding begins today and runs through December 14. All proceeds will go toward PETA’s work for animals.

PETA’s anniversary and holiday party on December 12 will be hosted by Alan Cumming and recognize the top celebrity animal advocates with Humanitarian Awards. Tickets and more information are available here.

“Polestar proves that innovative animal-free interiors and climate-conscious electric models are the future of the auto industry,” says PETA Executive Vice President Tracy Reiman “PETA is delighted to celebrate 40 years of victories for animals and to offer our compassionate supporters this exciting opportunity to ‘ride without the hide’ in style.”

Other auction options include a meet-and-greet with The Killers, a signed baseball from New York Yankees pitcher CC Sabathia, and much more.

A PETA video exposé revealed that calves are branded on the face and cows and bulls are electroshocked, beaten, and killed for leather car interiors. Turning animal skins into leather requires the use of cyanide and other chemicals—and leather production produces massive amounts of carbon emissions that contribute to climate change. Last year, PETA U.K. awarded Polestar a Compassionate Business Award—and the company is one of several visionary luxury automakers offering plush, high-performing vegan interiors.

PETA—whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit or follow the group on TwitterFacebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind