Vegan Messaging Blitz From Cows to Taco Bell Diners: ‘Let’s ALL Live More’

For Immediate Release:
November 7, 2022

Robin Goist 202-483-7382

Dayton, Ohio – With vegan carne asada now available at every Taco Bell in the area, PETA is planning to plaster the city with appeals from sweet cows who encourage everyone to opt for the chain’s savory meat-free steak—the first of its kind—now available for a limited time.

“The vegan carne asada is perfect for anyone who craves delicious, flavor-filled ‘steak’ that’s kind to gentle cows,” says PETA President Ingrid Newkirk. “PETA is encouraging everyone to moove it to Taco Bell and tuck into this tasty meal, which will hopefully become a permanent addition to menus nationwide.”

Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. They’re regularly dosed with drugs such as antibiotics to make them grow faster and keep them alive in these miserable conditions. They’re branded and castrated, and their horns are gouged or burned out of their skulls without any pain relief.

In addition to sparing animals daily suffering and a terrifying death, each person who goes vegan shrinks their carbon footprint and their risk of suffering from health problems. Meat contains no fiber and is packed with artery-clogging saturated fat and cholesterol. So it’s no surprise that the global vegan food market is predicted to skyrocket to $65.4 billion by 2030.

Taco Bell’s new vegan carne asada—which costs the same as the chain’s traditional steak option—is available at over 40 locations in greater Dayton.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind