Hurricane Florence Has Gone, and Now, PETA's Billboard Has Blown Into Town, Asking Meat-Eaters to Take Responsibility, Go Vegan, and Save Lives—Including Their Own
For Immediate Release:
October 23, 2018
Audrey Shircliff 202-483-7382
Asheville, N.C. – In response to the deaths of more than 5,500 pigs and 4.1 million chickens and turkeys during Hurricane Florence—all of whom drowned slowly while trapped inside massive sheds—PETA has placed a billboard in Asheville linking the drownings to meat-eaters, who feed the industry and therefore should accept responsibility for the animals’ deaths. The billboard features a photograph of two pigs swimming for their lives in the storm’s aftermath and proclaims, “Stop Eating Meat! They Die for Your Cruel and Dirty Habit.”
The ad is located on Patton Avenue just north of Haywood Road, facing south, near a Firehouse Subs, an ALDI (which offers a selection of vegan options), and a Burger King, which offers a veggie burger.
“If this message of compassion inspires just one person to leave pigs and chickens off their plate, then they will not add to the millions of animals who die badly, whether in a slaughterhouse or during hurricanes and floods,” says PETA President Ingrid Newkirk. “PETA’s billboard urges meat-eaters to change their ways before the next wave of animals dies slowly and painfully in another natural disaster.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that, in addition to causing the animals’ preventable deaths, Hurricane Florence floodwaters breached the pork industry’s massive manure lagoons, potentially contaminating the region’s water supplies with tens of millions of gallons of filth.
In addition to sparing the lives of nearly 200 animals each per year, people who go vegan reduce their risk of suffering from heart disease, diabetes, cancer, obesity, and numerous other ailments.