Update: ‘I’m Me, Not Meat’ Billboard Now Up Near Site of Truck Crash

PETA Memorial Honors Chickens Killed in Wreck, Encourages Everyone to Keep Animals Out of Transport Trucks by Going Vegan

For Immediate Release:
July 24, 2018

Audrey Shircliff 202-483-7382

Clark County, Wash. – In honor of the chickens who died when a Foster Farms truck carrying them overturned near Battle Ground, PETA has placed a billboard near the crash site showing a chicken’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.” The ad is located on N.E. St. Johns Road, just 0.3 miles south of N.E. 78th Street in Clark County, and will be in place through August 19.

“If this message of compassion inspires just one driver to go vegan, then the sensitive chickens who were killed in this crash won’t have died in vain,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard pays tribute to their too-short lives and encourages motorists to help prevent future suffering by keeping chickens and all other animals off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that chickens killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the slaughterhouse, their throats are often cut while they’re still conscious, and many are scalded to death in defeathering tanks.

After the crash, Foster Farms claimed in a statement that “accidents of this nature are rare.” But in 2018 alone, PETA has made note of more than 50 crashes involving animal transport trucks in the U.S.—and those are just the reported accidents.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind