Universal Studios Gets Bump From PETA for Introducing Vegan Butterbeer

For Immediate Release:
March 3, 2023

Moira Colley 202-483-7382

Orlando, Fla. – Please find a statement from PETA Executive Vice President Tracy Reiman in response to breakthrough news that The Wizarding World of Harry Potter at Universal Studios is now offering vegan Butterbeer following a campaign by The Protego Foundation and a plea from PETA:

There’s magic in the air at Universal, now that vegan visitors and everyone else can enjoy frothy, nondairy mugs of iconic Butterbeer. PETA is hopping to it to send Universal Studios a box of vegan chocolate frogs in thanks, and we encourage all Harry Potter fans to give the cruel dairy industry a dark mark by saying, ‘Accio Vegan Butterbeer!’ every time they head to the park.

Non-Dairy Butterbeer is the latest addition to the park’s scrumptious vegan menu options—which include vegan Irish Stew, Shepherd’s Pie, and Mushroom Pie—and will delight everyone who avoids dairy out of respect for animals and the environment, for health or religious reasons, or because of an allergy or lactose intolerance.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind