Tove Lo and Her Dog Cuddle Up for ‘Adopt, Don’t Shop’ Campaign

Chart-Topping Swedish Singer Is Talking Adoption for New PETA U.K. Ad

For Immediate Release:
June 18, 2020

Moira Colley 202-483-7382

New York – Before Tove Lo had Sunshine Kitty, she had a rescued dog named Elliotte—and to encourage fans to find their own new best friend at an animal shelter, the “Talking Body” singer is co-starring with her pup in a new PETA U.K. campaign that proclaims, “Adopt, Don’t Shop.”

“Elliotte and I have a special bond,” Tove Lo explains. “My parents and I rescued him from the streets of Spain 10 years ago, and it was one of the best decisions of our lives. He went from being scared of everyone and everything to the most cuddly and curious little dog in just a few weeks. It was amazing to see that transformation!”

Every year, more than 6 million dogs and cats end up in U.S. animal shelters, and about half of them have to be euthanized because they are too far gone or there aren’t enough good homes for them all. “So if you have the time, patience, and resources to provide an animal with a loving home, remember always to adopt—don’t shop!” she says. “And please support local shelters—they need our help now more than ever.”

The singer is part of a growing list of celebrities—including Sia, P!nk, Noah Cyrus, Morrissey, and Sir Paul McCartney—who’ve joined forces with PETA or its affiliates to promote kindness to animals.

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind