‘Too Hot for Spot and Tot’: PETA Launches Redding Ad Blitz

For Immediate Release:
July 23, 2021

Tapi Mbundure 202-483-7382

Redding, Calif. – Because Redding has been ranked the 16th-hottest city in the U.S., PETA has just plastered 60 shopping carts at a local FoodMaxx store with ads warning shoppers that leaving dogs and children in hot cars can quickly turn deadly.

“Temperatures inside a parked car can reach lethal heights in just minutes, and an unexpected delay can turn a ‘quick errand’ into a tragedy for a dog or child left behind,” says PETA President Ingrid Newkirk. “PETA is reminding everyone that the safest place for our most vulnerable family members is indoors, where it’s cool.”

Already in 2021, 11 dogs and nine children have died inside hot cars nationwide. Last year, at least 51 animals died from heat-related causes and another 112 were rescued just in time. These numbers include only the incidents that were reported in the media, so the actual figures are surely far higher.

Anyone who sees a dog in a parked car should take immediate action: Write down the vehicle’s color, make, model, and license plate number, and rush to have nearby stores page the owner. If the owner can’t be found, call 911—and if authorities are unresponsive, do what it takes to save the individual’s life. PETA offers an emergency window-breaking hammer to help you intervene in life-or-death situations.

PETA’s ads are located at the FoodMaxx store at 1330 Churn Creek Rd. The group has also placed the ad on grocery carts at a Safeway store in Phoenix, which is ranked the hottest city in the country. PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind