‘Time to Go Vegan’ Banner Blocked From Clock Tower

PETA Is Now Eyeing Local Bulletin Boards, Kiosks to Place Lifesaving Message

For Immediate Release:
April 28, 2020

Megan Wiltsie 202-483-7382

Berkeley, Calif. – Citing university policy, the University of California–Berkeley has rejected PETA’s request to place a banner underneath the Sather Tower clock that would have proclaimed, “It’s High Time We Went Vegan”—so the group is planning instead to modify the message for bulletin boards and kiosks near the campus.

“As filthy factory farms, live-animal markets, and slaughterhouses threaten the health of every person on the planet, the time to go vegan is yesterday,” says PETA President Ingrid Newkirk. “While PETA looks for the perfect home for our pro-vegan message, we invite everyone to visit PETA.org for free vegan starter kits, recipes, and tips, which can make the switch as easy as tofu cream pie.”

Free resources on PETA’s website include vegan starter kits, an in-depth Vegan 101 guide, and a list of vegan-friendly restaurant chains, many of which are still offering takeout during the pandemic.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—notes that the Centers for Disease Control and Prevention estimates that 75% of recent infectious diseases affecting humans began in animals. The novel coronavirus originated in a meat market, and previous influenza viruses began in pigs and chickens.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind