This Little Piggy Makes Pre-Easter Plea in Minneapolis: ‘I’m ME, Not MEAT’

For Immediate Release:
April 1, 2022

Contact:
Megan Wiltsie 202-483-7382

Minneapolis – Because the city is located in the country’s second top pork-producing state, PETA has placed a sky-high, pre-Easter message across the street from the Basilica of Saint Mary calling on everyone to “see the individual” behind each ham roast and opt for animal-free holiday fare.

“With so many vegan roasts available nowadays, everyone can enjoy a delicious Easter feast without harming a hair on a little piggy’s head,” says PETA President Ingrid Newkirk. “PETA encourages everyone to celebrate life by showing kindness and mercy to animals.”

Consumer demand for animal-free fare is skyrocketing—the vegan food market is predicted to reach $7.5 billion by 2025. Vegan roasts spare pigs immense suffering: In the meat industry, workers chop off piglets’ tails, cut their teeth with pliers, and castrate the males without pain relief. At the slaughterhouse, workers hang pigs upside down, sometimes while they’re still conscious, and bleed them to death.

PETA offers a vegan Easter brunch menu—packed with sweet and savory recipes—on its website along with a list of top vegan ham roasts, all pig-free.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.

Contact

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind