This Little Piggy Makes Pre-Easter Plea: ‘I’m ME, Not MEAT’

For Immediate Release:
March 30, 2022

Megan Wiltsie 202-483-7382

Omaha, Neb. – Because the city has been ranked as having the third-best celebration of the Easter holiday in the U.S. and is located in one of the country’s top pork-producing states, PETA is placing a pre-Easter message on Omaha buses calling on everyone to “see the individual” behind each ham roast and opt for animal-free holiday fare.

“With so many vegan roasts available nowadays, everyone can enjoy a delicious Easter feast without harming a hair on a little piggy’s head,” says PETA President Ingrid Newkirk. “PETA encourages everyone to celebrate life by showing kindness and mercy to animals.”

Consumer demand for vegan food is skyrocketing—the vegan food market is predicted to reach $7.5 billion by 2025. Vegan roasts spare pigs immense suffering: In the meat industry, workers chop off piglets’ tails, cut their teeth with pliers, and castrate the males without pain relief. At the slaughterhouse, workers hang pigs upside down, sometimes while they’re still conscious, and bleed them to death.

PETA offers a vegan Easter brunch menu—packed with sweet and savory recipes—on its website, along with a list of top vegan ham roasts, all pig-free.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind