Sweet Victory: Detroit Bakery Wins National ‘Top 10’ Award From PETA

For Immediate Release:
February 3, 2022

Brooke Rossi 202-483-7382

Detroit – In a nationwide battle royal to see who takes the cake, Estella’s Vegan Cuisine & Desserts  has come out in the top tier. Beating out eateries from across the country, the local favorite clinched a spot on PETA’s list of the Top 10 Vegan Sweet Treats in the U.S. for its Red Velvet Pound Cake. Richly flavored with chocolate and decorated with a smooth vegan cream cheese glaze, this dreamy delight is perfect for Valentine’s Day—or any day!

Founded by Chef Chantele Jones and named in honor of her grandmother, who inspired her culinary passion, Estella’s Vegan Cuisine & Desserts is the first Black-owned vegan bakery in Detroit. In honor of Valentine’s Day, the bakery is offering vegan chocolate-covered strawberries, strawberry crunch cakes, mini heart-shaped New York–style cheesecakes, and heart-shaped glazed sugar cookies. Customers can enjoy these confections on a first-come, first-served basis next weekend.

“Estella’s Vegan Cuisine & Dessert’s pound cake offers tons of flavor without an ounce of harm to chickens and cows,” says PETA Executive Vice President Tracy Reiman. “All the eateries on PETA’s list prove that it’s as easy as vegan pie to dish out delicious treats that are also sweet to animals this Valentine’s Day.”

Consumers’ demand for vegan food out of concern for animals, the environment, and their health has sent the vegan food market skyrocketing: It grew two and a half times faster in 2021 than it did between 2018 and 2020, and it’s expected to reach $22 billion by 2025.

Other winners on PETA’s list include HaleLife Bakery with locations in Clearwater, St. Petersburg, and Tampa, Florida; Jalen’s Bakery in Fresno, California; and Sprig & Vine in New Hope, Pennsylvania. Each eatery will receive a framed certificate from PETA, which offers free vegan Valentine’s Day dessert recipes on its website along with a selection of sweet gifts from the PETA Shop.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind