Surprise! PETA’s Cow Billboard Rises Near Meaty Eateries

For Immediate Release:
January 26, 2021

Megan Wiltsie 202-483-7382

Toledo, Ohio – “See the Individual. Go Vegan.” That’s the message on a new PETA billboard that just went up near Bar 145, Sakura Japanese Steak House, and Moe’s in Toledo—recently ranked as the worst city for heart health in the U.S.—to encourage diners to make healthier choices that are kinder to animals.

“Just like humans, cows are made of flesh and blood, feel pain and fear, have unique personalities, and value their own lives,” says PETA President Ingrid Newkirk. “PETA’s message is that we can all show kindness to these gentle animals and safeguard our own health simply by choosing delicious vegan meals.”

Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. Calves are torn away from their mothers within hours of birth and are castrated and branded without pain relief. At the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious and able to feel pain.

In addition to causing animal suffering on a massive scale, eating animals is linked to numerous deadly health problems, including cancer, heart disease, strokes, and diabetes. Such underlying conditions are a factor in deaths from COVID-19, which stemmed from confining and killing animals for food—just like the 1918 pandemic, avian flu, swine flu, and SARS.

PETA’s billboard is located at 5305 Monroe St. Other nearby eateries include Dairy Queen, Eddie Lee’s, and Steak ’n Shake.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. For more information, please visit or follow the group on TwitterFacebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind