Surprise! PETA’s Chicken Billboard Rises Near Meaty Eateries

For Immediate Release:
March 31, 2021

Megan Wiltsie 202-483-7382

Philadelphia – “I Want You to Change!” That’s the message from a chicken staring down motorists on I-95, courtesy of a PETA billboard that just went up near a slew of chicken-peddling eateries—including Andy’s Chicken, Applebee’s, Loco Pez, Green Eggs Café, and Love & Honey Fried Chicken—to encourage diners to think twice before ordering a fried chicken sandwich.

“We aren’t ignorant about chickens anymore, so it’s time to stop eating them and remember that they love their families, form complex social structures, and dream at night, just as humans do,” says PETA President Ingrid Newkirk. “PETA’s billboard points out that we can all show kindness to these individuals by keeping them off our plates.”

As PETA reveals in its “Chicken in Reverse” video, the meat industry crams birds by the tens of thousands into filthy sheds and scalds many of them to death in defeathering tanks. Each person who goes vegan reduces their risk of suffering from health problems such as heart disease, cancer, and diabetes and just might help prevent future pandemics. SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

PETA offers delicious meatless recipes on its website and a vegan starter kit filled with tips.

PETA’s billboard is located at 1511 N. Delaware Ave., visible from I-95 N. just before Exit 23.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind