Spring Breakers to Meet Their ‘Meat’ Near Beachfront Restaurants

For Immediate Release:
March 8, 2023

Nicole Meyer 202-483-7382

Fort Lauderdale, Fla. – On Friday, three nearly nude PETA supporters covered in “blood” and lying on giant meat trays wrapped in cellophane—complete with the meat industry’s typical and misleading “free-range” and “certified humane” labels—will challenge spring break crowds flocking to Las Olas Beach and nearby restaurants to think about who meat really is. Taking a stand behind the display, additional supporters will brandish signs that read, “We Are All the Same. Go Vegan.”

When:    Friday, March 10, 12 noon

Where:    299 S. Fort Lauderdale Beach Blvd., Fort Lauderdale

“Just like humans, other animals feel joy, pain, and fear and don’t want to be slaughtered for a fleeting taste of their flesh,” says PETA Executive Vice President Tracy Reiman. “PETA encourages everyone to think of the once-living individual behind every neatly wrapped corpse sold at the supermarket.”

PETA points out that “organic,” “free-range,” and other deceptive labels are a marketing scheme, as the animals are still mutilated without painkillers, jabbed with electric prods, and sent to the very same slaughterhouses used by the worst suppliers, where they suffer and endure terrifying deaths.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.

For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind