Social Media Influencers Star in New peta2 Cruelty-Free Makeup Campaign

Yovana Mendoza (Rawvana), Tia Blanco, Nina Nelson, and Randa Nelson's Beauty Tip for Fans: 'Look for the Bunny Ears!'

For Immediate Release:
July 14, 2017

Contact:
Moira Colley 202-483-7382

Los Angeles – Vegan It girls Yovana Mendoza (Rawvana), Tia Blanco, Nina Nelson, and Randa Nelson have teamed up with peta2, PETA’s youth division, to share their animal-friendly makeup tips and star in a new campaign urging fans to buy only products with the cruelty-free bunny ear logo if they want to be beautiful inside and out.

“Choosing to buy cruelty-free products is so easy and one of the simplest things you could do to help animals,” says Blanco, a professional surfer and former star of MTV’s The Challenge: Champs vs. Pros.

Whether you’re shopping at Sephora or Target, Mendoza urges, “Be conscious of [animals] when you go out and purchase new beauty products … look for [PETA’s cruelty-free] bunny.”

peta2—whose motto reads, in part, that “animals are not ours to experiment on”—notes that hundreds of thousands of animals around the world are force-fed chemicals and that substances are dripped into their eyes or rubbed onto their raw, abraded skin in painful and deadly cosmetics tests every year. These tests aren’t required by law in the U.S. and have been banned in the European Union, India, Israel, New Zealand, Norway, and Turkey. More than 2,700 compassionate companies—including Urban Decay, Too Faced, NYX, wet n wild, e.l.f., Tarte, Aveda, and Paul Mitchell Systems —use only modern, non-animal methods to test their products and ingredients.

The four young women join a long list of celebrities—including Kalel, Skylar Stecker, Hayes Grier, Jordyn Jones, Madelaine Petsch, Evanna Lynch, and Noah Cyrus—who have teamed up with peta2 to promote kindness to animals.

For more information, please visit peta2.com.

For Media: Contact PETA's
Media Response Team.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind