Shocking PETA Street Art Blitz Targets Urban Outfitters

Artwork Spotlights the Suffering Animals Behind the Brand’s Cashmere and Wool

For Immediate Release:
November 18, 2021

Brooke Rossi 202-483-7382

New York

Ahead of Black Friday, PETA is launching a flyposting campaign across the city confronting shoppers with images of sheep and goats abused for sweaters like those on Urban Outfitters brands’ racks. The thought-provoking street art targets the 15 Urban Outfitters, Free People, and Anthropologie stores across Manhattan, urging passersby to recognize the individual behind every wool and or cashmere clothing item.

“This can’t-be-missed campaign brings shoppers face to face with the goats and sheep who die for cashmere and wool,” says PETA Executive Vice President Tracy Reiman. “PETA is pushing Urban Outfitters to protect these animals by selling only vegan materials.”

The street art blitz is part of PETA’s international campaign urging Urban Outfitters and all its brands to ditch animal-derived clothing and accessories. A PETA Asia investigation into the cashmere industry revealed that workers pinned crying goats to the ground, bound their legs, and tore out their hair with sharp metal combs, while PETA and other PETA entities have documented cruelty to sheep at 117 wool operations worldwide. Even on deceptively named “sustainable” and “responsible” farms, workers beat, stomped on, cut open the skin of, and slit the throats of conscious, struggling sheep.

Locations for the artwork include the following:

  • Eighth Avenue and W. 37th Street
  • Eighth Avenue and W. 46th Street
  • W. 46th Street between Seventh and Eighth avenues
  • W. 50th Street and Seventh Avenue
  • W. 50th Street between Sixth and Seventh avenues
  • E. 50th Street between Madison and Park avenues
  • E. 48th Street and Park Avenue
  • E. 48th Street between Fifth and Park avenues
  • W. 47th Street between Seventh Avenue and Broadway
  • W. 48th Street between Seventh and Eighth avenues
  • 521 Fifth Ave. (across from Urban Outfitters)
  • 1373 Broadway (between W. 37th and W. 38th streets)
  • Four locations in the Herald Square area
  • 10 Union Square E. (next to Panera Bread)
  • W. 17th Street and 10th Avenue
  • Church Street off Murray Street
  • Park Place off Church Street
  • 174-188 Broadway (across from Urban Outfitters)

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

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