Shirtless St. Patrick’s Day Ad Deemed Too Sexy for Savannah Residents’ Irish Eyes

PETA's 'Go Vegan, Get Lucky' Ad Rejected by City

For Immediate Release:
March 1, 2018

Audrey Shircliff 202-483-7382

Savannah, Ga. – Ahead of St. Patrick’s Day, PETA tried to place an ad featuring a shirtless man with a four-leaf clover in his mouth alongside the words “Kiss Me, I’m Vegan. Go Vegan and Get Really Lucky This St. Patrick’s Day” in Savannah—which boasts the country’s fourth-largest March 17 parade—but it was rejected for looking “like something from a nightclub.” PETA also tried to place it at bus shelters around Savannah, but the city’s transit company never responded to the inquiry.

“With their proven healthy hearts, sizzling physiques, and increased stamina, vegans easily score that pot of gold at the end of the bedroom rainbow,” says PETA President Ingrid Newkirk. “PETA’s signs may be sexy, but they send a wholesome message that nothing is more attractive than compassion.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s meat, egg, and dairy industries, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and mother cows are separated from their beloved babies shortly after birth. In addition to sparing more than 100 animals a year daily suffering and a terrifying death, people who go vegan reduce their risk of suffering from heart disease, obesity, cancer, diabetes—and impotence.

The ad follows PETA’s recent online dating experiments in the U.S., the U.K., and Australia, which all proved that women using Tinder swipe right significantly more often for vegan prospects than for meat-eating ones.

Butte, Montana—one of the country’s most Irish cities—also rejected PETA’s ad for being too “sexually suggestive.” Instead, the group will run the ad on the parade route in Manchester, New Hampshire—another city with a high percentage of people of Irish descent, at 19.4 percent—starting on March 5.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind