Shirtless St. Patrick’s Day Ad Deemed Too Sexy for Butte Residents’ Irish Eyes

PETA's 'Go Vegan, Get Lucky' Ad Rejected by Top Irish City

For Immediate Release:
March 1, 2018

Audrey Shircliff 202-483-7382

Butte, Mont. – Ahead of St. Patrick’s Day, PETA tried to place an ad featuring a shirtless man with a four-leaf clover in his mouth alongside the words “Kiss Me, I’m Vegan. Go Vegan and Get Really Lucky This St. Patrick’s Day” near the St. Patrick’s Day Parade route in Butte—the U.S. city with the highest number of residents of Irish descent per capita—but the ad was deemed too “sexually suggestive.” PETA also tried to place it at bus shelters around the city, but the transit companies never responded to the inquiries.

“With their healthy hearts, sizzling physiques, and increased stamina, vegans easily score that pot of gold at the end of the bedroom rainbow,” says PETA President Ingrid Newkirk. “PETA’s St. Patrick’s Day signs may be sexy, but they send a wholesome message that nothing is more attractive than compassion.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s meat, egg, and dairy industries, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and mother cows are separated from their beloved babies shortly after birth. In addition to sparing more than 100 animals a year daily suffering and a terrifying death, every person who goes vegan reduces his or her risk of suffering from heart disease, obesity, cancer, and diabetes—and impotence.

The ad follows PETA’s recent online-dating experiments in the U.S., the U.K., and Australia, which all proved that women using Tinder are significantly more likely to swipe right for vegan prospects than for meat-eating ones.

Savannah, Georgia—which hosts the fourth-largest St. Paddy’s Day parade in the country—also rejected PETA’s ad for being too suggestive. Instead, PETA will run the ad on the parade route in Manchester, New Hampshire—another city with a high percentage of residents with Irish heritage—starting on March 5.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind