‘Sheep’ to Protest Wool as Wildfires Rage On

PETA Will Urge Bostonians to Help Sheep and the Planet by Shunning Wool

For Immediate Release:
January 30, 2020

Brooke Rossi 202-483-7382

Boston – Brandishing an image of a scorched Australian sheep with the words “Climate Change Burned Her to Death,” a PETA “sheep” will lead a flock of animal rights proponents in a protest of the cruel and environmentally destructive wool industry. They’ll point out that the effects of climate change are already being felt in ecological catastrophes such as historic droughts, floods, and wildfires, including the ones in Australia—the world’s largest exporter of wool—which have reportedly killed around 100,000 sheep on Kangaroo Island alone.

When:    Friday, January 31, 12 noon

Where:    800 Boylston St., Boston

“The wool industry is spewing out pollutants that are heating up the Earth and causing near-apocalyptic weather, which is fueling the fires that are burning gentle sheep to death,” says PETA Executive Vice President Tracy Reiman. “In the face of the climate crisis, PETA is calling on everyone to choose from the wide array of warm and cozy animal-free fabrics that are available—for the whole planet’s sake.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that the wool industry is a major producer of methane, a potent greenhouse gas that contributes to climate change. In addition to polluting land, air, and water and driving desertification, the production of wool causes sheep immense suffering. PETA’s most recent exposés recorded on Australian sheep farms show workers beating, mutilating, and slitting the throats of fully conscious sheep.

PETA opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind