‘Sheep,’ ‘Cows,’ and ‘Geese’ to Condemn Urban Outfitters

PETA Rally and Citywide Ad Blitz Will Target Company for Selling Animal-Derived Materials

For Immediate Release:
March 31, 2022

Brooke Rossi 202-483-7382

Salt Lake City

On Saturday, PETA supporters in sheep, cow, and goose masks will raise a ruckus outside the Urban Outfitters store on S. State Street to demand that the company stop selling wool, leather, down, or any other materials cruelly obtained from animals:

When:    Saturday, April 2, 1 p.m.

Where:    Urban Outfitters, outside of Fashion Place, Murray

It’s all part of PETA’s campaign in the country’s “best college towns and citiesamong which Salt Lake City ranked sixth of midsize cities—to call on students and other shoppers to embrace eco- and animal-friendly fashion and encourage Urban Outfitters to do the same. PETA has also plastered 18 local bus shelters near Urban Outfitters—and throughout the rest of metro Salt Lake Citywith the faces of a sheep, a cow, and a goose making a plea: “We Want You to Change. Wear Vegan.”

“When open-minded young people learn that sensitive animals are tormented for clothing, they’re eager to hold brands accountable and opt for ethical fashion,” says PETA Executive Vice President Tracy Reiman. “Cruelty is never in style, and PETA is pushing for Urban Outfitters to make a compassionate, environmentally positive impact by selling only vegan materials.”

Consumers’ concern for animal welfare and the environment has sent the vegan fashion market skyrocketing: Shopping platform Lyst recently reported a 178% increase in page views for vegan leather, and a survey conducted by Glamour revealed that around 73% of Gen Z consider themselves animal rights activists.

PETA notes that workers hit, kick, and mutilate gentle sheep for their wool; burn, electroshock, beat, and slaughter cows for leather; pluck geese so roughly for down that they shriek in pain and fear; and abuse animals for fashion in other ways.

PETA—whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview—has also protested at other Urban Outfitters brands’ stores across the country. For more information, please visit PETA.orgor follow the group on Twitter, Facebook, or Instagram.

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

Get the Latest Tips—Right in Your Inbox
We’ll e-mail you weekly with the latest in vegan recipes, fashion, and more!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.