Sephora Bans Fur Eyelashes After PETA Push

World's Leading Beauty Retailer Takes Action to Prevent Sensitive Minks From Being Caged, Killed, and Skinned

For Immediate Release:
June 30, 2020

Contact:
Moira Colley 202-483-7382

San Francisco – Following a PETA campaign and e-mails from more than 280,000 concerned shoppers, Sephora has confirmed that it has banned mink-fur eyelashes and will purchase only synthetic or faux-fur lashes going forward. To thank the company, PETA is sending it a box of delicious vegan chocolates.

“There’s no difference between a mink coat and mink eyelashes when it comes to animal suffering,” says PETA Executive Vice President Tracy Reiman. “PETA is celebrating Sephora’s decision to join Tarte, Too Faced, Urban Decay, and the scores of other brands that know that there’s nothing beautiful about stealing an animal’s fur.”

As PETA pointed out in its letters to Sephora, mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages and many suffer from infections or broken or malformed legs. Some minks even self-mutilate as a result of the intensive confinement, gnawing on their own legs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken. Despite this, Sephora marketed mink eyelashes as “cruelty-free.”

PETA—whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview—is calling on Lilly Lashes, a brand that previously supplied Sephora with mink eyelashes, to go fur-free.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind