Seoul-Based MMBF Pledges No Animal Tests, Earning PETA Praise

For Immediate Release:
September 15, 2026

Contact:
Tasgola Bruner 202-483-7382

MMBF, vegan meat producer headquartered in Seoul, receives kudos from PETA today for signing on to a groundbreaking new Eat Without Experimentsprogram that helps shoppers identify food and beverage companies that don’t test on animals.

The Eat Without Experiments website features food and beverage companies categorized by their policies on animal experimentation—from those that test on animals to those, such as MMBF, that have signed PETA’s pledge for no animal testing.

“MMBF’s statement of assurance will give it a leg up with consumers who want to support businesses that do not test on animals,” says PETA Vice President Shalin Gala. “MMBF is making it easier for consumers to make compassionate choices, and PETA urges other food companies that fund cruel and useless tests on animals to take note.”

Food industry testing by some companies involves invasive, painful experiments that include force-feeding, chemical injections, physical restraint, and killing animals for dissection. These experiments are typically conducted to make dubious health claims for marketing or due to outdated industry practices. They are not legally required.

Customers spend money according to what a company represents. According to global market research, companies that don’t align with customer beliefs pay the price: 42 percent of consumers walk away, and one in five never return. A survey of 30,000 consumers found that 74 percent crave greater transparency regarding companies’ stances on important issues such as animal testing. Companies signing PETA’s pro-animal pledge forward their brands in the minds of a new wave of ethics-conscious consumers. 

MMBF joins many companies—including Ferrero International, Bacardi Limited, Amy’s Kitchen, Heineken, and Unilever—that have already signed PETA’s Eat Without Experiments pledge.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.