Just in Time for Halloween, New Pro-Vegan Ads 'Payback' and 'Old MacDonald' Zero In on Slaughterhouse Blood and Gore
For Immediate Release:
October 29, 2018
Moira Colley 202-483-7382
Norfolk, Va. – With Halloween just around the corner, PETA is dishing up a collection of bone-chilling videos that pull back the curtain on the everyday, real-life atrocities in the meat industry—and among them are two brand-new horror shorts that were just launched by the group’s affiliates.
“Old MacDonald,” which was created for PETA Germany by Filmakademie Baden Württemberg, shows a little girl exploring “old MacDonald’s farm” as her classmates sing—but as she soon discovers, today’s farms are more about gruesome blood and guts than happy moos and clucks. And “Payback”—the chilling brainchild of PETA Latino and independent film agencies Archer Troy, Central Films, and Rabbit House—imagines a slaughterhouse where animals are the butchers and humans are on the chopping block.
“The filthy feedlots, crowded sheds, and blood-spattered slaughterhouses of today’s meat industry look like something out of a slasher flick,” says PETA Executive Vice President Tracy Reiman. “Anyone tempted to hide his or her eyes from PETA’s scary scenes can help stop the horror that animals face every day simply by choosing humane vegan meals.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that animals used for food experience joy, pain, fear, love, and grief and value their lives, just as humans do. But in today’s meat and dairy industries, cows are forcibly separated from their beloved calves, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and fish are cut open while they’re still alive.
Each person who goes vegan spares nearly 200 animals every year daily suffering and a terrifying death, and PETA offers a free vegan starter kit (available here) full of recipes, tips, and more.
For more information, please visit PETA.org.