Scantily Clad ‘Lettuce Ladies’ to Make ‘Go Vegan’ New Year’s Plea

Hotties in Green Bikinis Will Give Away Free Vegan BLT Wraps From Local Montréal Restaurant

For Immediate Release:
January 3, 2017

Contact:
Brooke Rossi

MontrealWhat:    Wearing nothing but strategically placed lettuce leaves and carrying signs that read, “Start Fresh: Go Vegan,” PETA’s sexy “Lettuce Ladies” will brave the cold in Montréal on Wednesday in order to give away delicious vegan BLT wraps and copies of PETA’s vegan starter kit.

When:    Wednesday, January 4, 12 noon

Where:    Intersection of rue Sainte-Catherine O. and boulevard Robert-Bourassa, Montréal

“Going vegan is a great way to offset holiday weight gain and resolve to do better for animals, the planet, and our health,” says PETA Executive Vice President Tracy Reiman. “PETA is on hand to help everyone turn over a healthy and humane new leaf in 2017.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that, on average, vegetarians are significantly leaner than meat-eaters are. Also, the consumption of meat and other animal-derived foods has been conclusively linked to heart disease, strokes, diabetes, cancer, and obesity. The meat industry is responsible for the daily suffering and terrifying death of billions of animals and is also the number one source of the greenhouse-gas emissions that contribute to climate change.

For more information, please visit PETA.org.

For Media: Contact PETA's
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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind