Say ‘Cheese!’: PETA to Dairy Summit With Vegan Cheese Giveaway

For Immediate Release:
October 12, 2023

Nicole Perreira 202-483-7382


Attendees and passersby at the International Dairy Federation World Dairy Summit will get a tasty vegan treat courtesy of PETA on Monday, when supporters armed with signs that read, “Not Your Mom, Not Your Milk,” will hand out free Babybel Plant-Based cheese snacks and remind people that loving milk, cheese, and yogurt can go hand in hand with being kind to cows.

When:    Monday, October 16, 12 noon

Where:    Outside Hyatt Regency McCormick Place, 2233 S. Martin Luther King Dr., Chicago

BB showing a photo of a cow with the caption "Cows Suffer - Their Calves are stolen from them, then they're killed for meat"Airport ad with a banner reading not your mom not your milk with a photo of a cow and a calf

The giveaway is part of a three-pronged campaign that includes a new sky-high appeal located a stone’s throw from the summit at 46 E. Cermak Rd. featuring a cow mired in manure with a swollen udder, who urges everyone to help spare cows’ suffering by dumping dairy, and a second message located in Concourse B of Chicago Midway International Airport, where it’s sure to catch the eye of travelers arriving for the summit—reminding viewers that cow’s milk is for calves.

“Cows love their calves, and cow’s milk is meant for baby cows, not humans,” says PETA Executive Vice President Tracy Reiman. “PETA urges everyone to ditch dairy and leave cows in peace by opting for readily available, affordable, and delicious vegan milks, cheeses, and yogurts.”

In the dairy industry, calves are torn away from their mothers, often within a day of birth, so that the milk meant to nourish them can be stolen and sold to humans. PETA’s investigations into dairy facilities have found workers electroshocking cows in the face, hitting them with poles and a cane, and abusing them in other ways. Once their bodies wear out from repeated pregnancies, they’re sent to slaughter.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview, and offers a free vegan starter kit on its website.

For more information, please visit, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

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