Say ‘Cheese!’ PETA to Crash Cheese Festival With Vegan Cheese Giveaway

For Immediate Release:
June 22, 2023

Sara Groves 202-483-7382

Plymouth, Wis. – Attendees at Saturday’s Cheese Capital Festival will get a tasty treat before they even enter the main event—PETA supporters will hand out free Babybel Plant-Based cheese snacks and remind people that loving cheese and being kind to cows can go hand in hand.

When:      Saturday, June 24, 10 a.m.

Where:    Outside the Cheese Capital Festival, Stayer Park, at the end of Division Street, Plymouth

“Cows love their calves, and cow’s milk is meant for baby cows, not humans,” says PETA Executive Vice President Tracy Reiman. “PETA urges cheese lovers to be kind to cows by ditching dairy and indulging in the many delicious cashew, almond, and other plant milks and cheeses available.”

In the dairy industry, calves are torn away from their mothers within a day of birth so that the milk meant to nourish them can be stolen and sold to humans. PETA’s investigations into dairy facilities have found workers electroshocking cows in the face, hitting them with poles and a cane, and abusing them in other ways. Once their bodies wear out from repeated pregnancies, they’re sent to slaughter.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way” and which opposes speciesism, a human-supremacist worldview—offers free vegan starter kits to help anyone make the switch. For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind