Revolutionary App Lets Vegan Kids Shock Parents With Slaughterhouse Smells

PETA to Arm Kids With Smart Phone App and Dongle That Deliver Gruesome Slaughterhouse Sights, Sounds, and Smells

For Immediate Release:
May 1, 2014

David Perle 202-483-7382

Los Angeles – If you smell something foul near the meat department of your local supermarket, it might just be the “Scent of Death”—a chemical concoction developed by PETA for the scent-releasing dongle that accompanies the group’s new Meat Stinks app.

As revealed in this short, shareable how-to video, vegan kids who download the app and insert the dongle into their phones’ headphone jacks will be armed and ready to educate their parents during their next grocery store visit. When they reach the meat department and scan the barcode of a package of chicken parts, PETA’s “Meet Your Meat” slaughterhouse exposé begins playing. Kids can then simply push the “Meat Stinks” button to release a putrid odor—one that replicates a slaughterhouse’s stench of bodily wastes, blood, and decomposing flesh—for their parent to experience.

“PETA’s new app will serve as a ‘weapon of mass compassion’ to help vegan kids start a discussion with their parents about why ‘meat stinks,'” says PETA Executive Vice President Tracy Reiman. “It’s hard to ignore the suffering in every bite of chicken when confronted with the smell and sight of blood, ammonia, and rot.”

PETA will make the app available to young vegans who have a parent or guardian who doesn’t understand what a live chicken went through before ending up in that cellophane package in the supermarket. As the app’s video reveals, chickens raised for food are crammed by the tens of thousands into filthy sheds and bred to grow so large so quickly that their legs buckle and break under their weight. At the slaughterhouse, they’re hung upside down, their throats are slit, and they’re plunged into scalding-hot water in defeathering tanks—often while they’re still conscious.

For more information, please visit PETA’s blog.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind