‘Remember the Animals’ Billboard Rises Near the Alamo

PETA Says That All Living, Feeling Beings Seek Freedom From Oppression

For Immediate Release:
October 15, 2019

Megan Wiltsie 202-483-7382

San Antonio – PETA is serving up food for thought with a new billboard now up near the Alamo war memorial (and Bill Miller Bar-B-Q) that shows a cow challenging everyone to “remember the animals!” The billboard reads, “The Battle Continues. It’s Not Just Humans Who Seek Independence.” The ad is part of a PETA pushback against the old belief that—despite their extraordinary talents, abilities, and intelligence—all other animal species are inferior to our own and that it’s acceptable to eat and exploit them.

“From humans to heifers, we’re all made of flesh and blood, feel pain and fear, value our own lives, and want our freedom,” says PETA President Ingrid Newkirk. “PETA’s billboard invites history buffs to join a battle that’s still being waged today, and that’s the effort to keep animals off people’s plates and free to live as they please.”

Because of human prejudice, billions of animals are tormented and killed in the food industry every year. Chickens’ and turkeys’ throats are slit while they’re still conscious, piglets are castrated and their tails are cut off without any pain relief, and cows are hung upside down and bled to death, often while they’re still able to feel pain. Each person who goes vegan saves the lives of nearly 200 animals every year.

PETA—whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—encourages everyone to combat speciesism by choosing delicious vegan food and otherwise rejecting the exploitation of all animals.

The billboard is located on I-37, just south of E. César E. Chávez Boulevard, facing north.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind