r.e.m. beauty, Founded by Ariana Grande, Is Now PETA-Approved Cruelty-Free!

For Immediate Release:
May 30, 2023

Moira Colley 202-483-7382

Los Angeles – Ariana Grande fans will be delighted to know that r.e.m. beauty is now PETA-approved cruelty-free. The award-winning beauty brand, founded by the longtime animal advocate, will soon feature PETA’s logo and appear in PETA’s Beauty Without Bunnies database of products not tested on animals.

“Every cosmetics brand needs to break free from useless tests on animals, and thanks to Ariana’s fabulous cruelty-free line, r.e.m. beauty is now PETA-approved and leading the way,” says PETA Senior Vice President Lisa Lange.

More than 6,000 companies around the world have banned all animal tests in favor of effective, modern, non-animal methods, thereby sparing animals painful and deadly tests in which substances are applied to their eyes and shaved skin, sprayed in their faces, or forced down their throats. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind