Protest to Hit Grand Opening of World’s Biggest Starbucks

PETA Will Press Chain to Stop Charging Extra for Vegan Milks

For Immediate Release:
November 14, 2019

Brooke Rossi 202-483-7382

Chicago – The largest Starbucks location in the world will open its doors tomorrow on Michigan Avenue—and PETA supporters will mark the occasion by sitting inside the store all day long with giant posters proclaiming, “Soy Milk Surcharge Sux.” The protesters will point out that Starbucks’ extra charge for dairy-free milk punishes those who are lactose intolerant—most of whom are people of color—and anyone who simply wants to reduce methane-gas emissions or opposes cruelty to cows.

When:     Friday, November 15, 9 a.m. onward

Where:     Starbucks, 646 N. Michigan Ave. (at the intersection with E. Erie Street), Chicago

“Soy and nut milks shouldn’t cost a cent more than their dairy counterparts, which are cruel to cows and indigestible to many humans,” says PETA Executive Vice President Tracy Reiman. “Starbucks’ cup runneth over with reasons to stop charging extra for vegan milks, and PETA will be on the scene at this store opening to urge the company to end the surcharge.”

In today’s dairy industry, cows are artificially inseminated (raped via an inserted syringe) and calves are torn away from their loving mothers within a day of birth. Mother cows have been known to wail for their calves for days after separation. Male calves are often slaughtered for veal, and females are eventually sentenced to the same miserable fate as their mothers.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind