Proposed Aquaculture Farm Slammed On Bus Ad

'You Can't Be a Fish-Eating Environmentalist,' Proclaims PETA Ad

For Immediate Release:
September 27, 2019

Brooke Rossi 202-483-7382

Humboldt County, Calif. – Nordic Aquafarms’ proposal to erect a massive fish factory farm on the Samoa Peninsula has prompted PETA to slap up an ad on Redwood Transit System and Eureka Transit Service buses that shows a sensitive fish looking at the viewer and the words “You Can’t Be a Fish-Eating Environmentalist. Aquafarming Pollutes Our Water. Go Vegan.”

“This mega–factory farm would cost a lot to build, but fish and the local ecosystem would pay the highest price,” says PETA President Ingrid Newkirk. “Claiming to be an environmentalist while eating factory-farmed fish doesn’t hold water, and PETA asks everyone to reject this monstrosity and go vegan.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that nearly half of all fish consumed worldwide each year are raised on land- or ocean-based aquafarms. Even the deceptively named “sustainable” fish farms require a huge amount of local fresh water and have the potential to wreak havoc on the surrounding ecosystems, as they discharge millions of gallons of pollutants into the ocean daily. There are no regulations to ensure the humane treatment of fish, and those who are farmed spend their entire life in cramped enclosures. Nearly 40% of them die prior to slaughter. Those who survive are commonly starved in order to reduce waste contamination of the water during transport.

PETA opposes speciesism, which is a human-supremacist worldview. For more information, please visit

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind