Pro-Vegan PETA Billboard Now Up for Great American Lobster Fest

Eye-Catching Ad Urges People to Keep Lobsters and All Other Animals off Their Plates

For Immediate Release:
September 9, 2019

Megan Wiltsie 202-483-7382

Detroit – Ahead of The Great American Lobster Fest, PETA has placed a billboard near the location of the event featuring a lobster declaring, “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“Just like humans, lobsters can feel pain and fear, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard encourages people to avoid cruel events that celebrate the slaughter of animals and to show animals kindness simply by choosing vegan meals.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that lobsters are intelligent individuals who explore their surroundings, can remember other individual lobsters, and use complex signals to establish social relationships. If left alone, they can live to be more than 100 years old. A PETA investigation of a crustacean slaughterhouse revealed that live lobsters were impaled, torn apart, and decapitated—even as their legs continued to move. Chefs typically place live lobsters into pots of boiling water while they’re still conscious—a practice so cruel that it was recently banned in Switzerland.

PETA—which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit

The billboard is located at 1334 E. Jefferson Ave. (near the intersection with Rivard Street), just 0.7 miles from where The Great American Lobster Fest will be held.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind