Pro-Vegan Billboard Serves Up Food for Thought About Eating Animals

Provocative PETA Ad Pleads With Passersby to See Animals as Individuals

For Immediate Release:
November 28, 2017

Audrey Shircliff 202-483-7382

Memphis, Tenn. – As part of a new pro-vegan ad campaign outside fast-food restaurants in major cities across the country, PETA has placed a billboard—which shows a cow next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan”—directly in front of a McDonald’s in east Memphis. The billboard, which will be up for a month, aims to remind people that eating meat means eating the corpse of a sensitive animal who didn’t want to die.

The billboard is located at 1585 Sycamore View Rd.

“Animals used for food are made of flesh and blood, feel pain and fear, have unique personalities, and value their own lives just as we do,” says PETA Executive Vice President Tracy Reiman. “PETA’s thought-provoking ads encourage everyone to leave animals off their plates in favor of delicious vegan meals.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s meat industry, chickens’ and turkeys’ throats are slit while they’re still conscious, fish are cut open on the decks of fishing boats, piglets’ tails and testicles are cut off without painkillers, and cows are shot in the head, hung upside down, and bled to death. Cows used in the dairy industry are repeatedly artificially inseminated, and their beloved calves are taken away soon after birth so that humans can drink the milk that was meant for them.

PETA will be placing the same ad in Indianapolis later this month. Other billboards have gone up in Columbus, Ohio; Denver; and Phoenix.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind