Pro-Vegan Ad Blitz Serves Up Food for Thought Ahead of the Holiday Season

Provocative PETA Ads Plead With Passersby to See Animals as Individuals and Go Vegan

For Immediate Release:
November 16, 2017

Audrey Shircliff 202-483-7382

Columbus, Ohio – Just in time for the holidays, PETA has placed several pro-vegan ads on news racks near busy fast-food restaurants, including Subway, in downtown Columbus—the capital of one of the top 10 pork-producing states. One of the ads shows a crying cow next to the words “I Am You, Only Different. Go Vegan,” while other versions show a cow, chicken, pig, or fish proclaiming, “I’m ME, Not MEAT. See the Individual. Go Vegan.” The ads will remain in place until December 13.

“Animals used for food are made of flesh and blood, feel pain and fear, have unique personalities, and value their own lives just like we do,” says PETA Executive Vice President Tracy Reiman. “PETA’s thought-provoking ads encourage everyone to leave animals off their plates in favor of delicious vegan meals this holiday season and all year.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s meat industry, chickens’ and turkeys’ throats are slit while they’re still conscious, fish are cut open on the decks of fishing boats, piglets’ tails and testicles are cut off without painkillers, and cows are shot in the head, hung upside down, and bled to death. Cows in the dairy industry are repeatedly artificially inseminated so that humans can take their beloved calves away soon after birth and drink the milk that was meant for them.

The ads can be seen in the following locations:

  • 56 W. Spring St., near Chipotle and bd’s Mongolian Grill
  • 145 E. Gay St., near Domino’s Pizza
  • 1 E. Gay St., near Tim Hortons
  • 88 E. Broad St., near Mitchell’s Steakhouse
  • Directly in front of Subway at 101 S. High St.

PETA is also placing the ads in Denver, Indianapolis, Phoenix, and Memphis, Tennessee.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind