Pizza Delivery in Reverse: PETA to Send 20 Cases of Vegan Cheese to Local Pie Shop

As Tofu Sales Soar, Dairy-Free Slices Will Come to Vita Nova

For Immediate Release:
September 21, 2020

Brooke Rossi 202-483-7382

Charlottesville, Va. – Tomorrow, courtesy of a generous donation by Plant Based Foods, PETA will drop off a 30-pound package of three different types of vegan cheese—including mozzarella and cheddar—to Vita Nova Pizza & Pasta Bar, which will offer the “cheese” as a special item for the rest of the month.

When:    Tuesday, September 22, 4:15–5:15 p.m.

Where:    Vita Nova Pizza & Pasta Bar, 310 E. Main St., Charlottesville

“No matter how you slice it, vegan cheese is delicious and kind to cows—so it’s a great choice,” says PETA President Ingrid Newkirk. “PETA is pleased as pizza pie to help Vita Nova’s diners enjoy dairy-free delights.”

PETA notes that opting for vegan cheese prevents mother cows from being artificially impregnated and then separated from their newborn calves so that their milk can be consumed by humans instead. Vegans also enjoy a lower risk of suffering from heart disease, cancer, strokes, and diabetes than meat-eaters do.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind