Photos/Video: Schenectady Man Arrested While Protesting Cruelty to Monkeys at D.C. Whole Foods

For Immediate Release:
June 16, 2023

Sara Groves 202-483-7382

Schenectady, N.Y. – Schenectady native Matthew Braun, 36, is home after being arrested during a sit-in at a Whole Foods location in Washington, D.C., on Wednesday—which led to the store’s closing—over the company’s sale of Thai coconut milk. PETA Asia investigations have revealed that monkeys in Thailand are chained and beaten in order to force them to pick coconuts. Braun joined other PETA supporters wearing monkey masks and prisoner garb in dumping wheelbarrows full of humanely picked coconuts outside the store before heading inside with posters, sitting on top of check-out counters, and chanting, “Whole Foods, stop abusing monkeys!” for over an hour. He and five other “monkeys” were arrested and charged with unlawful entry.

Photos and video footage of the sit-in are available here, here, and here.

“The day I spent in jail is nothing compared to the lifetime that chained monkeys spend picking coconuts,” says Braun. “If Whole Foods continues to stock coconut milk tied to forced monkey labor, it can expect pressure from PETA and more public outrage.”

Many monkeys used in Thailand’s coconut-picking industry are abducted from their forest homes as babies. Handlers put metal collars and leashes on them and sometimes remove their canine teeth so they can’t defend themselves. PETA Asia’s investigative footage shows trainers striking them, dangling them by their necks, and whipping them. Because the industry and the Thai government lie about their systemic reliance on monkey labor in an attempt to deceive consumers, it’s impossible to guarantee that any coconut milk from Thailand is cruelty-free.

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview. For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind