Photo Op: Nude PETA Supporters to Reveal the ‘Naked Truth’ Over Whole Foods’ Misleading Meat Labels

For Immediate Release:
August 5, 2025

Contact:
Alex Payne 202-483-7382

On Wednesday, a trio of nearly nude PETA supporters covered in “blood” and lying on giant meat trays wrapped in cellophane—complete with spoof “humane” labels—will take aim at the bogus certification scheme used to market the flesh of animals and dupe kind consumers into paying more for the same old cruelty.

At the same time, other attendees will show shocking footage from these “animal welfare certified” facilities, where farmers forcibly impregnate cows and steal their newborn babies, and slaughterhouse workers shove terrified, screaming pigs into gas chambers. The sham certification comes courtesy of the Global Animal Partnership, a meat, egg, and dairy humane-washing scheme that props up factory farms and allows animal-exploiting companies to slap deceptive labels on their products in Whole Foods stores, even though PETA investigators have documented widespread and systemic cruelty and suffering at all 12 certified facilities they visited.

“Cramming cows into filthy pens, mutilating piglets with no pain relief, and breeding chickens to grow so fat they can’t walk is the opposite of ‘animal welfare,’ yet these cruel practices are allowed under this nonsense certification program,” says PETA President Tracy Reiman. “PETA encourages everyone to see the naked truth behind deceptive ‘humane’ labels, and please go vegan.”

Where: Outside Whole Foods, 1550 N. Kingsbury St. (near the intersection with W. Weed Street), Chicago

When: Wednesday, August 6, 12 noon

Credit: PETA

Why: PETA’s investigation into Plainville Farms—which at the time was Global Animal Partnership-certified—documented that workers kicked, beat, and threw turkeys and left sick and injured birds to suffer without treatment. As a result of the investigation, former workers at Plainville Farms were charged with six felonies and a total of 141 counts of cruelty to animals—the largest number in any factory-farmed animal case in U.S. history—and 10 workers have been convicted so far. PETA’s investigation into Sweet Stem Farm, which was also certified by Global Animal Partnership at the time, revealed that pigs were crammed into severely crowded sheds on concrete floors and had painful, bloody rectal prolapses as large as an orange that were left untreated.

PETA is calling on the American Society for the Prevention of Cruelty to Animals (ASPCA) and Humane World for Animals (formerly the Humane Society of the United States)—who presently sit on the board of directors of the Global Animal Partnership—to cut ties with the deceptive certification program, as PETA and another group, Farm Forward, have done.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kitsfor people who need a lesson in kindness. PETA also offers a free vegan starter kit on its website for anyone ready to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.