Photo Op at Round Table Pizza: ‘Hell on Wheels’ Truck to Blast Dying Pigs’ Cries Outside Monterey Eateries

For Immediate Release:
May 1, 2025

Contact:
Sara Groves 202-483-7382

Diners on their way into Round Table Pizza and other local eateries that serve pork are in for an earful tomorrow when “Hell on Wheels”—PETA’s hyper-realistic pig transport truck that looks as if it contains real pigs on their way to slaughter—will bombard them with actual recorded sounds of the animals’ panicked screams along with a subliminal message every 10 seconds suggesting that people go vegan.

“Behind every Hawaiian or pepperoni pizza is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats pigs to remember that the meat industry is cruel to them and that the only kind meal is a vegan one.”

Where: Outside Round Table Pizza , 375 Alvarado St., Monterey

When: Friday, May 2, 12 noon

Interviews will be available remotely.

Credit: PETA

Why: In the meat industry, workers chop off piglets’ tails, clip their teeth with pliers, and castrate the males—all without pain relief. When the time comes for slaughter, they’re crammed onto trucks and transported hundreds of miles through all weather extremes without food, water, or rest. Every year, more than 1 million pigs die, and at least 40,000 others sustain injuries during transport to slaughterhouses. It’s common for pigs on the way to slaughter to suffer from heat exhaustion or even become frozen to the sides of trucks.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.