Photo Op at K-BOB’S Steakhouse: ‘Hell on Wheels’ Truck to Blast Dying Pigs’ Cries

For Immediate Release:
July 15, 2025

Contact:
Hannah Nelson 202-483-7382

Diners on their way into K-BOB’S Steakhouse and other Clovis eateries that serve pork could be in for an earful and an education on Thursday when “Hell on Wheels”—PETA’s hyper-realistic pig transport truck that looks as if it contains real pigs on their way to slaughter—will greet them with actual recorded sounds of the animals’ panicked screams along with a subliminal message every 10 seconds suggesting that people go vegan.

PETA is setting out to empower diners to reconsider their food choices but drawing attention to what—or who—is on their plates, and has reached out to restaurants along the truck’s route, including K-BOB’S Steakhouse, to offer to help them add vegan options to their menus thereby increasing their customer base and being kind to animals too. Meat-free options may become a key part of business as alpha-gal syndrome, a meat and dairy allergy triggered by a tick bite, is on the rise across the country.

“Most people object to cruelty to animals but may not think that behind every pork chop is a once-living, sensitive individual who was crammed onto a truck for a terrifying journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to people to remember that the meat industry is a killer and that the only kind meal is a vegan one.”

Where: Outside 1600 Mabry Dr, Clovis

When: Thursday, July 17, 11 am

Why: Pigs dream when they sleep, recognize their own names, and show empathy for other pigs who are happy or distressed. In the meat industry, workers chop off piglets’ tails, clip their teeth with pliers, and castrate the males—all without pain relief. Every year, more than 1 million pigs die, and at least 40,000 others sustain injuries during transport to slaughterhouses. It’s common for pigs on the way to slaughter to suffer from heat exhaustion or even become frozen to the sides of trucks.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.