PETA’s Turkey Truck to Confront Fargo Shoppers with Sounds and Sights of Slaughter
For Immediate Release:
December 4, 2025
Contact:
Sara Groves 202-483-7382
On Friday, PETA’s notorious “Hell on Wheels” hyper-realistic turkey transport truck will roll into Fargo after having flown the coop in Kentucky, where its presence prompted overzealous police to pull the driver out of the parked truck, arrest her, and confiscate PETA’s rolling reality check. The now-vindicated vexatious vehicle will stop outside Hornbacher’s on 13th Avenue South to give shoppers a birds-eye view of what turkeys endure and urge them to give the birds a break. Anyone within earshot will hear actual recorded sounds of the turkeys’ cries, which come with a subliminal message suggesting that they go vegan.
PETA’s “Hell on Wheels” is on tour across 30 states, aiming to stoke compassion for the tens of millions of turkeys killed every year for the holidays alone. It’s part of PETA’s fleet of empathy-building vehicles, which have been causing meltdowns across the country; in addition to the Kentucky incident, food vendors in New York have blocked PETA’s vegan ice cream truck and vandals in Oregon have absconded with PETA’s “Hell on Wheels” chicken truck.
Where: Outside Hornbacher’s, 4101 13th Ave. S., Fargo
When: Friday, December 5, 12 noon
“Behind every trussed-up turkey is a terrified individual whose life was taken away from them for a fleeting taste of their flesh,” says PETA President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to consumers to choose a delicious vegan feast this holiday season and beyond—and PETA is ready with free vegan starter kits, recipes, and more.”
Why: In nature, turkeys spend their days caring for their babies, building nests, foraging for food, taking dust baths, and roosting in trees, and they can live for over 10 years. But in the meat industry, turkeys are crammed into filthy sheds where they’re forced to stand in their own waste, and their throats are slit within their first six months of life.
PETA notes that with a plethora of delicious vegan roasts—including Field Roast’s Hazelnut & Cranberry Plant-Based Roast, Gardein’s Plant-Based Turk’y Roast, and Tofurky’s Plant-Based Roast & Wild Rice Stuffing—available in stores and online, cruelty and death have no place on holiday tables.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
