PETA’s New ‘Lettuce Lady’ Is … Barbie?!

For Immediate Release:
July 18, 2023

Sara Groves 202-483-7382

It’s Barbie’s Dreamworld—for animals! With the release of the much-anticipated Barbie coming soon, PETA is releasing its own line of pro-animal clothing and accessories for Barbie and Ken, available for purchase at the PETA Shop.

For an icon like Barbie, only a statement piece will do, so PETA fashioned her a dress out of luscious “leafy greens” (accessorized with a lollipop sign reading, “Go Vegan”) that will have her joining the ranks of PETA’s own icons the internationally beloved “Lettuce Ladies.” For Ken—whose job in the movie is revealed to be simply “beach”—the group has designed a handy “trash fishing” getup that will help him get to work on the seashore, featuring a shirt proclaiming, “Fish Are Friends, Not Food,” and a grabber to pick up trash like the included water bottle. And last, anyone who purchased one of Mattel’s Barbie Farm Playsets can now give it an idyllic, animal-friendly upgrade, courtesy of a sign reading, “Sanctuary,” and a T-shirt for Barbie showing a cute chick and the message “Not a Nugget.”

“From keeping meat, eggs, and dairy off our plates to catching litter instead of sea life, there are so many ways to be a doll for animals,” says PETA President Ingrid Newkirk. “PETA is encouraging everyone to wake up and see the sparkle in making kind choices that improve the world for everyone.”

Each person who goes vegan saves the lives of nearly 200 animals a year, lowers their carbon footprint, and increases their chances of longevity, as eating animal-derived foods has been linked to a higher risk of diabetes, certain types of cancer, obesity, and many other ailments. And by “fishing” for trash in local waterways, everyone can help protect aquatic animals from ingesting plastic, becoming entangled in fishing line, and suffering terribly when their sensitive mouths are impaled by hooks.

PETA—whose motto is “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—opposes speciesism, a human-supremacist worldview. For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind