For Immediate Release:
April 1, 2021
Brooke Rossi 202-483-7382
Indianapolis – “I’m ME, Not MEAT.” That’s the message from the fish who appears on PETA’s latest billboard, which just went up outside a local Long John Silver’s restaurant to encourage the company to help meet the skyrocketing demand for healthy and sustainable food by dishing up vegan fish.
“Most fast-food chains are now offering delicious vegan options, so selling a faux-fish sandwich should be a no-brainer,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard will help people sea the gentle and inquisitive animals behind every fish sandwich or shrimp taco.”
PETA is ramping up its efforts following the release of the Netflix documentary Seaspiracy, which examines the global fishing industry and challenges the notion of “sustainable” fishing. The group has praised the film for explaining how humans’ actions cause widespread environmental destruction.
More fish are killed for food each year—billions in U.S. waters alone—than all other animals combined. These animals who are now known to feel pain as acutely as mammals do, to have long-term memories, and to sing underwater are impaled, crushed, suffocated, or cut open and gutted, all while conscious. Aquafarms, holding thousands of fish prone to becoming infested with lice from being raised in filthy and cramped enclosures, create an environmental disaster.
PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—notes that today, many faux-fish options are available, including Gardein’s Golden Fishless Filets, Good Catch’s Plant-Based Tuna, New Wave Foods’ new plant-based shrimp, and Sophie’s Kitchen’s Vegan Crab Cakes.
The billboard is located next to the Long John Silver’s restaurant at 7140 Pendleton Pike.