PETA’s Edgy ‘ThanksVegan’ Ad to Hit the Airwaves

A Little Girl’s Prayer Gets a Bit Graphic in ‘Grace’ Ad, Running Soon as Part of PETA’s New National Holiday Campaign

For Immediate Release:
November 23, 2020

Brooke Rossi 202-483-7382

Shreveport, La.

Because interest in going vegan is at an all-time high, Thanksgiving is fast becoming “ThanksVegan,” and to mark the happy, healthy transition, PETA is running its “Grace” ad—in which a little girl makes a few pointed comments about turkeys while saying grace at the dinner table—on NBC during this week’s episode of This Is Us. The ad has been running in Alabama, Mississippi, and Tennessee, too.

PETA’s national ThanksVegan campaign also includes pro-vegan billboards in several cities as well as giveaways of free Tofurky roasts and vegan starter kits outside grocery stores across the country. Shoppers can find all the necessary ingredients and more at participating stores such as Key Food, Gelson’s, Lincoln Markets, MOM’s Organic Market, Vallarta Supermarkets, and Price Chopper or order full meals from meal delivery services Boycemode, MamaSezz, Fresh n’ Lean, and Veestro.

“Once people understand that turkeys have feelings, love their families, and value their lives, just as humans do, they’ll want to have a Tofurky on the table,” says PETA President Ingrid Newkirk. “This year, PETA is pulling out all the stops to help families enjoy a beautiful ThanksVegan that gives everyone something to be thankful for.”

Turkeys are caring parents and spirited explorers who can live up to 10 years, but those raised for food are normally slaughtered when they’re between 12 and 26 weeks old—and millions are killed each year for Thanksgiving alone. The young birds are hung by their feet from metal shackles and dragged through an electrified bath, and they’re often still conscious when their throats are slit and they’re dumped into scalding-hot defeathering tanks.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—is offering a brand-new ultimate ThanksVegan guide (available here) filled with shopping tips, recipes, and more.

For more information, please visit or follow the group on TwitterFacebook, or Instagram.

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