PETA’s ‘Cow’ Will Give Away Vegan Jerky for ‘Veganuary’

For Immediate Release:
January 26, 2021

Nicole Meyer 202-483-7382

Las Vegas – Because interest in vegan eating is skyrocketing and January is fast becoming known as “Veganuary,” PETA’s “cow” mascot will get in on the action tomorrow by leading a giveaway of protein-packed vegan jerky in partnership with local award-winning indoor dog park Barx Parx.

When:    Wednesday, January 27, 4 p.m.

Where:    Outside Barx Parx, Regal Plaza Suite #115, 8868 S. Eastern Ave., Las Vegas

“PETA is calling for a New Year’s revolution that starts on our plates with vegan foods,” says PETA Executive Vice President Tracy Reiman. “By choosing animal-free meals, we can show kindness to animals, our bodies, and the planet we all share.”

Each person who goes vegan saves nearly 200 animals every year; reduces their risk of suffering from heart disease, diabetes, obesity, and cancer; dramatically shrinks their carbon footprint; and helps prevent future pandemics. SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind