PETA Welcomes Herbal Essences to Its Cruelty-Free Brand List

Iconic Procter & Gamble Brand Earns Spot on PETA's 'Beauty Without Bunnies' List

For Immediate Release:
February 21, 2019

Tasgola Bruner 202-483-7382

Cincinnati – Procter & Gamble’s Herbal Essences brand has joined PETA’s Beauty Without Bunnies program. The well-known brand has been added to PETA’s list of companies and brands that don’t test on animals and will soon feature PETA’s cruelty-free bunny logo on its packaging.

Herbal Essences’ parent company, Procter & Gamble, has partnered with PETA for many years to end animal testing in the beauty industry across the world, with notable changes in regions such as China. The company is also collaborating with PETA scientists on a variety of efforts to replace the use of animals in deadly toxicity testing. Both PETA and Herbal Essences will continue to work together to ban animal testing globally.

“For years, we have been a pioneer in animal testing alternatives,” says Lisa Jennings, Vice President, Global Herbal Essences. “PETA’s cruelty-free credential and logo provide consumers with the assurance they are looking for as they choose their shampoos and conditioners. We’re proud to have passed PETA’s stringent verification process to join their trusted list of cruelty-free brands.”

“Procter & Gamble has shown a commitment to ending the use of animals in tests wherever and whenever possible and has worked for years to develop and promote non-animal methods,” says PETA Senior Vice President Kathy Guillermo. “PETA is pleased to collaborate with P&G scientists to spare animals from deadly tests, and we’re delighted to welcome Herbal Essences to our cruelty-free list.”

Procter & Gamble’s work with the PETA International Science Consortium includes co-authoring a paper describing non-animal approaches to assess respiratory toxicity and participating in a consortium that works with the Food & Drug Administration to gain regulatory acceptance for non-animal tests.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind